Genny FW26/27 Milan

Runway reportage from Milan Fashion Week, 2026. A series built around an inverted view capturing models as they exit the frame.

Flower on the moutain
The guy having fun
Beautiful flowers

(about the project)

Photography by Jenny Vasileva.

A reportage series shot during Milan Fashion Week 2026 at the Genny FW26/27 show. Rather than the standard runway image — model walking towards the camera, full silhouette, frontal pose — the series focuses on the opposite moment: the exit. Models leaving the frame, walking away, half out of view. The result reframes a familiar visual language: composition deliberately broken, backs and shadows taking the lead, the expected angle inverted. A study in what runway photography becomes when its main subject is already gone.

The guy walking
The guy enjoying
Walking on the mountain

(industry)

Fashion

(Date)

February 2026

(client)

Independent Reportage

(scope)

Photography

Two people together
Couple together
Watch through glasses

(next project)

The visual identity and full editorial design of HAY-HAY Magazine, an independent publication based in Zurich.