Porsche 75

Brand Concept, and Graphic Design by Jenny Vasileva.

Brand concept for Porsche Museum's celebration of 75 Years of Porsche Sportscars — covering logo, graphic system, typography, print, and spatial application across the museum. The concept started in the Porsche archive. Studying vintage posters, I found a recurring arrow shape that read as both heritage and motion. I took that form, rebuilt it from scratch, and turned it into the foundation of a new graphic system — one that referenced the brand's history without copying it. The redrawn arrow worked across scales: as a logo, as a pattern, as a mask for photography, and as a structural frame for layout. The black-and-white palette referenced racing flags and tracks, gave the system high contrast at any size, and worked from the smallest logo placement to large-format spatial graphics. Typography was treated as part of the same motion logic: headlines built with shifted alignment to support the forward movement of the arrow — never repeating the shape literally, but holding the same rhythm. The system was applied across booklets, flyers, posters, large- format print, and the spatial design of the museum exhibition. All print materials taken through full prepress preparation.